About

I am a seasoned brand, content and creative strategist and consultant specializing in modernizing organizations through storytelling, content strategy, and innovative campaigns.

Previously, I served as Sr. Director - Head of Content, Creative & HDTV at The Home Depot, where I led a team of 30+ creatives to amplify the company’s story—its products, people, and priorities—across internal and external audiences. Before that, I built and led content teams at Hilton, supporting its 19 brands and 6,800+ hotels worldwide, and at NBCUniversal, spanning 50+ media and entertainment brands. My teams have produced award-winning brand films, multi-platform content initiatives, and storytelling practices that drive organizational impact.

Earlier in my career, I led social and digital strategy at NBC News, earning both a Peabody and an Emmy for coverage of events like the 2012 Presidential Election and the 2014 Olympics. I started in journalism at Sports Illustrated and also worked at Inc. Magazine, the Associated Press, and Social Media Today. I hold a journalism degree from Flagler College and live in Park City, Utah.